Avenir paved the way for later humanist geometric sans serifs, such as Freight Sans and Calluna Sans. The typeface is exceptionally legible and clear to read, making it highly versatile for use in headers and body text.
Although classified as a geometric typeface, Avenir (which means ‘future’ in French) has some humanist features which bring warmth and openness to the typeface.Īvenir is one of the most widely used typefaces in corporate branding, with many well-known corporations, including banks, rail companies, and food brands, using the font prominently in their logos and brand identities. Avenir is a sans serif typeface in the tradition of geometric type styles.
0 kommentar(er)
